How to Market Information Products

Information products are very popular in the world of internet marketing. They have virtually no production costs, as they only require the time needed to research and write the article. They can be outsourced for an incredibly small cost, though, if you’re not capable of creating one on your own.

They’re also appropriate for just about every niche you can imagine. You can create a recipe book, a guide to beating a video game, or even a system that is designed to help people win the lottery. As long as there is someone eager to learn the information that your information product will provide it’s possible to profit from it.

But creating them is the easy part. Marketing them is the hard part. In this guide, you’ll learn a few things that will help you create the most profitable information products you can imagine.

The Most Profitable Types of Information Products

There are two aspects to consider when determining how profitable an information product will be. The first is whether or not you actually have a viable market. If you’re sure that there are people out there who are willing to buy what you’ll create, then you have nothing to worry about. But if you’re hoping to create an information product without already having selected a niche, it can be a lot more challenging.

The three most profitable niches of all time are:

  1. Making money
  2. Health and fitness
  3. Romance and dating

By picking one of these niches you’re absolutely guaranteed to have a large potential market. You can also be relatively sure that your product will be saleable for years to come – if not indefinitely.

The second aspect is promoting a system or solution instead of just an “information product.” No one is going to buy a book called “Everything About Yeast Infections.” But if you put together “The Seven Day System to Eliminating Yeast Infections,” or “The Diet Solution That Prevents Yeast Infections Forever,” you’re going to make a bunch of sales.

Always frame your information product in terms of a system or solution.

Finding and a Niche and Marketing to Them

As stated above, there are some popular niches you can focus on if you don’t already have one of your own. But how do you actually put your product in front of those interested in your niche once you’ve selected it? The answer is actually relatively simple – use forums, chat rooms, message boards, and social networking sites.

While it might be difficult to find someone discussing a private problem on a social networking site, you can be sure that they’ll turn to forums and chat rooms to do so. The anonymity makes it completely risk free. By joining and participating in these communities you can generate traffic and interest in your product.

Converting Your Prospects into Customers

Again, the importance of presenting your product as a system or solution can’t be overstated. Whenever you discuss your information product be sure to discuss it in terms of the solution it provides. Alternatively, refer to it as “my system” or “the system.”

You see, people are eager to purchase something that will actually solve their problems. A book isn’t generally something people see as a solution to their problem. A book that describes a step-by-step process is, though. When you refer to your information product as a solution or system you’re indicating that it will solve their problems, thereby helping you convert more prospects into customers.

Earning on the Back End

There is something known as a onetime offer, or OTO. These are products that are offered to your customer while they’re completing the purchase of the primary product. If you can create or find products that may also be of interest to your target market, you can create an additional source of revenue.

What you’ll want to do, though, is make sure to discount the price of the onetime offer or bundle several different information products together. For both ethical and legal reasons you will have to ensure that it truly is a onetime offer, though. If you don’t you could face legal penalties and you’ll be seen as dishonest in the community.

Think of the onetime offer as a value meal at McDonalds. You can purchase it all together at a discounted price. But once you checkout you can’t come back and get your drink and fries at the lower rate unless you buy the burger again.

Information Products As a Marketing Tool

Why do information products work so well as a marketing tool?

First of all, one of the main reasons people search the internet (consistently in the top three in studies) is they are looking for information. The internet is a convenient research tool, whether you are looking for a recipe, a neighbor’s property tax records, how to build a solar collector or how to start your own country. You can find anything on the internet – if you know where and how to look.

But, the internet has its inefficiencies. Because of the sheer volume of information that is available, it is often difficult to find the specific information you are searching for. Sometimes you find pieces of the information you need, but not the whole picture and usually not all in one place. In addition, much of the information is undocumented or comes from questionable sources.

The value of an these products is it gives people what they want – the information they are looking for, explained in a way they can put to use, all in one place.

It also gives the marketer what he/she needs: a chance to display his knowledge and capabilities to an interested, targeted market. A special report, ebook or guide provides credibility to the author, sets that person up as an expert in that particular topic and sets them apart from their competition.

People learn in various ways – some learn better by reading, some by listening and some by doing. Information can be conveyed in any of those various forms. Better yet, putting the information in various formats helps people learn in the way that’s easiest for them.

Last, but not least, information products are cheap to produce. In downloadable form, they cost nothing. CDs and DVDs can be produced for a dollar or two. Books can be printed, one at a time, for about $8.00. So, as a giveaway or a promotion, an information product’s no to low cost is perfect. As a marketed product, the profit margins can be incredible.

Businesses have been using information products as a sales tool for decades. Remember sending a self-addressed, stamped envelope to get a special report or a recipe collection? The online equivalent is asking people to input their name and email address and giving them access to a downloadable report, a monthly newsletter or an ebook.

Whether you are using information as a product to sell in itself or as a list-building tool or a way to warm up the relationship with your clients and prospects, from bricks and sticks to point and click, information products are an all-around winner.

2 Reasons Selling Information Products Are Popular

If you want to sell information products online, then you should know that this could potentially be a very lucrative opportunity for you. Many people online sell information products all the time, so you should know that you can have success with it also. It isn’t hard – it just takes some marketing on your behalf.

If you don’t know what an information product is, then let me briefly explain to you what it is. An information product is simply a product that contains instructional information. This can come in the format of books, ebooks, CD’s, DVD’s, and even offline newsletters (or magazines). They’re very inexpensive to create, and you can earn a lot of residual cash flow from it.

I want to share with you the reasons why you will want to consider selling information products today. After you see the reasons, it will give you a good indication as to whether or not you will want to continue along this path. It’s a “lifestyle business”, and you will see what I mean. Here’s the first reason you should sell information products today:

1) Profit margins are high

I’ve heard a story of how this master marketer was able to sell a $497 video tape to a group of grocery store owners, on how to minimize theft, and employee turnover. The product cost of the tape was probably around $2-$3 (if not lower). But as you can see, the profit margins can be extremely high.

The same is true if you sell CD’s, DVD’s, or even ebooks. There’s the low cost of duplication, and you get to maintain all of the profits. And imagine the MORE profits and sales that you will get from selling to your current customers over and over again!

If you’re able to sell in a small niche market, more than likely you will get top dollar for your information product. You will have little competition, so you will have an opportunity to train the marketplace with your business and your style of advertising. The more area you can cover, the better. Here’s another reason why you should consider this business:

2) You don’t have to invest into inventory

If you sell an ebook online, first of all, the cost of the ebook is $0. You can right up a quickly 50-100 page ebook in a weekend, and then put it on the internet for sale by the following Wednesday. Plus, after you’ve created your ebook, there are unlimited downloads. Which means that you will NEVER have to ship anything out.

This is one of the joys of the information products business (or information marketing business). As you can see, this can be a lifestyle where you wake up in the morning, check your sales in your email inbox, eat breakfast, then get right back in the bed all day and watch TV. This is real life I’m talking here!

You could probably do well with selling information products if you enter into the right niche, create the right product, and market yourself effectively. It’s not hard, and this business can launch you into a new area of profitability.

Good luck with selling information products online today.

Tips To Create Information Products

This is why marketing and selling products composed of information that people are already searching for is a great way to start an online business.

I can hear you asking: Why would anybody pay for information online if it is available for free online?

It’s true that there is a lot of free information available, and when you are a beginner and researching your niche market, you need to be aware of that.

But there are still a great number of people who want to get that information “right now” and are willing to pay for it. They don’t want to spend time searching on the Internet to get that information. These people are your potential customers.

Therefore, if you learn to create your own information products for your chosen niche market, it is a great and affordable way to start your online business venture. There is no need to carry inventory if you are selling downloadable information products.

Additionally, you can market other people’s information products by joining their affiliate programs if you are not interested in creating your own products. Alternatively, you can do both and have several income streams coming in at one time.

What Is Our Job As Internet Marketers?

Our job as Internet marketers is to help people by solving their problems. We create solutions for people who are looking for answers to their problems.

And that is the key to a great success in any business.

Where Do You Start?

First, find your niche market. “What is a niche market?” you ask. A niche market is a group of people who goes online to find a solution for the problem that the group is dealing with.

To get ideas for your niche market, start writing down your interests, hobbies, and your own expertise.

If you are an expert in some area, such as growing bonsais, you could research that niche market to find out if there are enough people searching for information on growing bonsais. How much competition is there? How much free information is out there?

Then, if your research shows you that your niche is worthwhile enough to go further, start finding out what information that market is looking for.

It’s always a bonus if you find a niche that you yourself are interested in. But remember, to be successful and profitable in online business, you need to find the right niche market first (e.g. enough people, not too much competition, and not too much free information) and then find out what that market wants.

Get this right, and you will be off to a great start in succeeding in your online business venture.

In summary: Creating and selling your own information product is a great way to start your own online business. It’s your unique product, and it can be very quick and easy to create when you know what steps to take.

In addition, the best thing about marketing and selling your information products is that you can mostly automate the process, which will give you more freedom to do other things in your life OR to create more products by following this proven process.

P.P.S. If you have any questions, please go to the “Talk To Me!” page on my website.